A Business Case Seeking Guidance

Red Cross Has a Path for Reports. Red Cross Has a Path for Maps. Red Cross Has a Path for Documents. What Is the Path for Operational Applications?

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What an Operational Application Is

Different Use Cases. Same Problem.

An operational application is an interactive web tool that staff and volunteers use to do the work — not a document, a dashboard, a map, or a slide deck.

Hurricane ReplayOpen the live example ↗ Red Cross Real Estaterealign.jbf.com · staff sign-in ↗ H-120 Hurricane Operationsh120.jbf.com ↗

Each one is valuable. Each one is used. None has an organizational ownership path.

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Today and Proposed

Same Tools. Different Owner.

Today

Valuable Tool

+

One Volunteer Owns It

Built by a volunteer. Depends on that volunteer to run, update, and keep alive.

Proposed

Valuable Tool

+

Red Cross Owns It

Owned, documented, supported, and transferable. It outlives whoever built it.

The Ask

Help Define the Path: Who Owns It · Where It Lives · How It Is Reviewed · How It Transfers

Page 2 · Executive FAQ →

Prepared by Jeff Franzen · American Red Cross · September 2026

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